Yaagni Patel
My Bets Redesign
Complete redesign of the current product in both Ladbrokes and Coral. Identifying and improving key features to enhance customer experience.
Design Process
01.
Heuristic evaluation and audit to identify key problems.
02.
User journey mapping to identify pain points
03.
Low fidelity wireframes to understand layout
04.
Content curation, understanding the hierarchy of information the user would want to see
05.
Continuous iterations of designs and meetings with project managers and stakeholders
Project Goals
Scan-ability
Reducing clutter and ensuring all relevant information on the page can be digested efficiently and with ease. Improving the structure and organisation of the page to increase conversion rates.
Consistency
Ensuring there is a level of uniformity throughout the page by improving the UI which will add clarity to render a frictionless user experience and execute tasks faster.
Functionality
Provide users with a more enjoyable experience by implementing new features to increase page session duration and customer engagement.
BEFORE
AFTER
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2
1
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Adding collapsible features to minimise content on the page and consolidate information displayed in the My Bets area.
Cash Out CTA available in collapsed view. Minimising UI on "Reuse Selection" CTA to reduce prominence on the page.
BEFORE
AFTER
1
2
3
Simplified sign posting UI to display as more informative tags as opposed to being prominent feature on the page.
Consistency in signposting UI:
- Yellow tag removed and replaced with subtle grey tag
- Size of signposting made consistent
- Text reduced and iconography introduced to reduce clutter and text heavy content
Sign posting categorisation to include selection specific SP and overall bet specific SP.
BEFORE
AFTER
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2
3
Fonts made more consistent in size, weight, alignment and spacing to improve readability. Cash Out CTA moved up the page to be more visible to customers.
Utilising horizontal space on the page and encouraging learned behaviour in selecting a bet reducing the need for the chevron. Based on industry standard with other competitors.
Improved scan-ability of content and information by "chunking" relevant information. Removing less imminent information to a bet details section at the bottom of the selections.
BEFORE
AFTER
1
2
Highlighting score and variations between In-Play and Final Result.
Updated layouts ensure all relevant information is displayed on one page reducing the need for the user to scroll down to view the whole bet.
NEW FEATURE
1
2
Bet tracking along side each selection to inform the user of the status of their in-play bets. Bets can clearly be identified through the use of recognisable colours and icons.
When collapsed, bet tracking is still available to view, this is particularly useful for Accas as the user does not need to open the bet to view their progress.
